Kinetech Design select Applelec's faux neon range NeonLux for Winter Lights branding
For this year’s Winter Lights festival in central London, Applelec worked in collaboration with Kinetech Design to create new, faux neon signage for the lighting event.
Held in one of London’s major business districts, Winter Lights returned for its fifth year, illuminating Canary Wharf with 21 unique and interactive light art installations. For the event, Applelec’s acrylic, neon-style LED letter range, NeonLux was selected to recreate the Winter Lights logo, replacing the previous fragile neon glass signage with a more robust and energy efficient solution.
Balint Bolygo, from Kinetech Design said:
‘For this year’s event with the shift from the delicate, neon glass to Applelec’s NeonLux product helped to better align with the interactivity theme of Winter Lights. Creating freedom to explore, the new light installation provided a tactile element that enabled visitors to get hands on and take photos with the light piece, achieving a buzz of activity at the entrance to the event.’
Manufactured from 30mm thick block acrylic, the Winter Lights logo was mounted on to a rustic metal mesh framework, where the stacked letters reached a height of 1675mm and spanned a total width of 3605mm. Delivering striking and even illumination, the lettering was embedded with crisp white, 6500K SloanLED LED modules to provide face illumination, which dazzled through the opal acrylic of the NeonLux lettering, achieving attention grabbing signage at the entrance way to the event.
Michael Crotch, Head of Signage said:
'NeonLux can be manufactured in a variety of styles and to faithfully replicate the previous signage, the artwork for the new logo featured rounded ends to mirror the design of traditional glass, neon letters. The robust construction of the acrylic letters combined with the cool running of the thermally managed, SloanLED LED modules meant the product was safe to touch, making it ideal for its low-level installation.’